Serve Extra Cold?

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brewerpaul
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Serve Extra Cold?

Post by brewerpaul »

We recently got some bottled Guiness Draught (isn't bottled draught a total oxymoron?). I just looked at one of the bottles and noticed that they recommend to "serve extra cold"... what's up with that?
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dwest
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Re: Serve Extra Cold?

Post by dwest »

brewerpaul wrote:We recently got some bottled Guiness Draught (isn't bottled draught a total oxymoron?). I just looked at one of the bottles and noticed that they recommend to "serve extra cold"... what's up with that?
Extra cold makes it easier to swallow.
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Re: Serve Extra Cold?

Post by s1m0n »

brewerpaul wrote:what's up with that?
They're selling it to americans, innit?
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dwest
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Re: Serve Extra Cold?

Post by dwest »

s1m0n wrote:
brewerpaul wrote:what's up with that?
They're selling it to americans, innit?
Personally I prefer it warm, so I don't have to carry a cooler while driving. Why drink Guinness when Samuel Smith's Oatmeal Stout is available?
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Re: Serve Extra Cold?

Post by s1m0n »

Who ever looked for instructions on a can of beer?
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dwest
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Re: Serve Extra Cold?

Post by dwest »

s1m0n wrote:Who ever looked for instructions on a can of beer?
OMG people put beer in cans?!
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Re: Serve Extra Cold?

Post by I.D.10-t »

Kind of strange that there are warnings, instructions, advertisement, etc, but unlike any other food item, it doesn't have a list of ingredients.

Cold dulls the taste buds, but with that widget thing and the release of N2 it might help the gas dissolve. The word "Extra" seems to be marketing, and if they wanted to tell people an optimal temperature, they would give a proper temperature range. If they wanted to add yet another gimmick they could put a thermometer strip on the bottle.

Frankly, I am surprised that the nitrogen technology has not made it into other soft drinks like root beer.
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Re: Serve Extra Cold?

Post by fearfaoin »

brewerpaul wrote:We recently got some bottled Guiness Draught (isn't bottled draught a total oxymoron?). I just looked at one of the bottles and noticed that they recommend to "serve extra cold"... what's up with that?
In Ireland, when I ordered a pint of Guiness,
the bartenders always asked if I'd like it "Regular
or Extra Cold?"? I think the directions on the can
is just a sly nod to this part of the brand identity.
wikipedia wrote:Draught Guinness should be served at 6°C (42.8°F), while Extra Cold Guinness should be served at 3.5°C (38.6°F).
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Re: Serve Extra Cold?

Post by Lambchop »

dwest wrote:
s1m0n wrote:
brewerpaul wrote:what's up with that?
They're selling it to americans, innit?
Personally I prefer it warm, so I don't have to carry a cooler while driving.

Right. It's not as annoying to have it warmed up by the heat from the transmission under the drink holder, either.

I am surprised that more people do not think of these things.
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